Google Analytics can do more than count website visits. Learn how to understand what your visitors are doing, what’s working, what isn’t, an

Your website is collecting data every day. The question is: are you using it?

Join Tom and Jacquie Peterson of Splash Social Marketing for a practical, business-focused session on Google Analytics and why it matters for small businesses. Whether you manage your own website, work with a marketing company, or simply want to understand what all those reports actually mean, this session will help you make sense of the numbers.

In this Business Playbook Lunch Series session, you’ll learn how Google Analytics helps answer important business questions like:

• Where are my website visitors coming from?
• What pages are people actually looking at?
• How long are they staying?
• What marketing efforts are working?
• Where are potential customers dropping off?

Tom and Jacquie will break down Google Analytics in plain English, explain the metrics that actually matter, and show how data can help guide smarter marketing and business decisions.

If you’ve ever looked at analytics dashboards and thought “Well… that’s certainly a lot of charts,” this session is for you.

No technical background required. Just bring your questions and your appetite.